And Now a Few Words on What I Also Really Do, and Why

Saturday, April 4, 2009

I started my own business at the age of twenty-five—hung out my shingle and began to consult with a dozen or so design and engineering firms. I worked on branding and positioning, wrote brochures and proposals, conducted research, trained internal staff. I continued along in my tried-and-true Undercover fashion, ghosting articles and writing talks for the city's architects.

Within a few years (following a brief full-time stint for a major consultancy), I had expanded my range—put my History and Sociology of Science degree to work for pharmaceutical companies like Merck, DuPont Merck, AstraMerck, and AstraZeneca (there's a pattern there, do you see it?). I was writing internal magazines by then, annual reviews and annual reports, corporate histories. I was working behind the scenes, again, to craft the talks that others gave. It all kept changing, shifting, growing. There'd be years when I'd leave the consulting behind to focus solely on books—a grant would come in, an advance, a spate of magazine assignments, competitions to judge. And then I'd be back at my work-a-day desk—interviewing executives or civic leaders, trying to see the world through their eyes, forging friendships that have lasted straight through to now.

Seven years ago my husband left architecture to enter the field of graphic design. We've since built a boutique communications firm that incorporates not just strategy, research, writing, and executive coaching, but also photography, video montage, and design. Whatever the work is, it always takes me somewhere new, and while it is true that at times I lose my literary self for weeks on end, that I fail to find the time to read a book, to dream something personal and bright, to comment as much as I wish I could on your blogs, this work that I do is also often a refuge—a peopled landscape with clearer border lines. It's a chance to make another kind of art, to stare down a challenge and emerge on the other side.

The literary life is rich and essential and often heartbreaking. The business is engaging and rapid-fire and deeply taxing. I once thought that I needed the one to survive the other. I've learned since that I need both to survive myself.

13 comments:

Alea said...

No way! I'M in graphic design! :)

Anonymous said...

It's interesting how different elements of life complement each other.

Anonymous said...

Prior to being full time in corporate communications, I was a full time journalist. When hours were cut, I went to the corporate side. A year later, when they asked me to return to journalism part time, I had to contain myself and not scream "Yes!" I so missed journalism - it's a whole different type of writing and motivation. Now that I have both in my life, I feel more balanced. I need more than one type of writing, not just because one pays better than the other, but because I'm multi-faceted - and my writing and creative outflows needs to be as well. So besides writing, there is photography and crocheting and beading and all types of crafting and cooking and so on and so on :)

kate hopper said...

I totally agree that this other kind of work is necessary for survival. You say it so well here: "this work that I do is also often a refuge—a peopled landscape with clearer border lines."

Beth, I'd love to share some of my students' comments and a question about one of your essays. If you'd be willing, I'd love to e-mail these to you. My e-mail is katehopper (at) msn (dot) com.

Amy said...

Wow, Beth, this is really interesting. And I love your last paragraph. :)

Sherrie Petersen said...

I'm also a graphic designer and freelance writer. It does fill a creative niche in my life, makes me think in different ways, and help pay the bills!

Becca said...

Thanks for sharing this other side of your creative life. I can see how one would complement the other. It rather boggles my mind that you manage to juggle all this, and still have a moment to dance ;)

Em said...

"a peopled landscape with clearer border lines." I worked for a corporate bookstore while in college and sometimes the structure and established pace were just what I needed to balance the everywhereness of college life.

Sounds like you've had some pretty amazing opportunities, though I'm not quite sure how you find the time for it all. You amaze me! :)

Beth Kephart said...

Sometimes I worry about my postings here — worry if they will resonate with you. I love that this particular post elicited such interesting stories from each of you. I feel as if I know you each a little better now, and I'm so grateful.

Sherry said...

Wow. The work you've done. The work you do. You and your husband must make an amazing team.

Thank you for this post.

Lenore Appelhans said...

Being one of the few English copywriters in the area, my work life here is full of opportunity. I've worked on projects for nearly every industry...but never healthcare oddly.

Anna Lefler said...

I feel you on this one, Beth.

Big time.

;^) Anna

Holly said...

I HAD been wondering!

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