The Jonah Lehrer Lies: But why?

Late last Friday afternoon, a client and I were discussing Jonah Lehrer.  My client had seen Lehrer talk, we'd both read Imagine. We liked the provocative style of Lehrer's work, his easy translations of harder-concept things. We liked that a guy like Lehrer got so much attention in a Fifty Shades world.

But just today, a few minutes ago, I was checking out at the grocery store, when my phone buzzed. It was my client, sharing a link to this Josh Voorhees Slate story, titled "Jonah Lehrer Resigns From New Yorker After Making Up Quotes."

I raced home to read the story on the full screen.  I churn now, within—confused, more than anything, as to why a young man as successful as Jonah Lehrer most certainly is would find it necessary, first, to fabricate Dylan for his book, and, second, to spin a complicated tangle of lies in the aftermath of being found out. Lie after lie.  Preposterous lies.  Not exaggerations, but lies.

Why do such a thing?  Why cannibalize a rising-star career?  Why jeopardize the faith of readers, an editor, friends?  Writers make mistakes—we all do, I absolutely do—but deliberate deceit is hardly a mistake.  Deliberate deceit is intentional, and designed.  It can't feel good.  Nothing will make it right.

There can only be, when lying as overtly as this, a terrible anxious rush in the middle of the night.