The Push to Publish YA/Children's Book Panel: the questions we asked and answered

Before Catherine Stine, Nancy Viau, Alison DeLuca, and I met yesterday afternoon at Rosemont College for our Push to Publish YA/Children's Book Panel, we were invited to submit questions and answers for potential mulling during our panel. As the group's moderator, I promised the audience that I would share those very questions and answers here, to supplement the many other things we discussed during our it-flew-by-so-fast hour.  

Many thanks to all of you who came, to Catherine, Nancy, and Alison, who spoke so intelligently, and to Christine Weiser, Queen of Philadelphia Stories (from which the annual Push to Publish conference springs), who took this photograph for us. 

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Catherine Stine:

1. How important is social media to your promo plan and when should you start to implement it?

The best advice I got from an early mentor was to start a blog way before my next big book came out, not when it came out. I started Catherine Stine’s Idea City about two years before my latest novel was published, and by that time I had over 340 followers, who helped with my book blog tour, and other promo posts such as interviews, features and giveaways, as well as me guest posting on their blogs.
 

I had no idea that the blogosphere would be so friendly and eager to help. Part of the fun is that it’s a mixed age-community, with everyone from savvy book reviewers, still in high school, to seasoned authors in their sixties. The key is to care about what others are posting! If you want good comments on your posts, you must return the favor. I’ve learned so much about publishing and writing from this vibrant community, and from indie authors as well as ones who are published with the Big Six. Other important social media to develop: a Goodreads author page, a Facebook author or book page, a Pinterest page and a twitter account. There are others, but this is a great place to start!
Topical online reads:
1. Publishers’ Weekly article on YA Marketing-Digital versus Physical:
http://www.publishersweekly.com/pw/by-topic/industry-news/bea/article/52455-bea-2012-ya-marketing-digital-vs-physical.html
2. Basic Marketing Tips from YA author, Elana Johnson:
http://elanajohnson.blogspot.com/2012/02/basic-marketing-plan-for-authors-who.html
3. What the heck is Pinterest, you ask? Check out a sampling of YA books for OCT on Pinterest! http://pinterest.com/BCSPLS/october-2012-children-teen-ebooks/
 
2. What are the big differences between indie and traditionally published books/authors? Between ebooks and paper copies? How do you see these trending in the future?

I see a blending in the future of who is published traditionally to who is publishing on their own, or with small houses. It will be more about the quality of the fiction and the authors’ growing readership than how authors publish. I’ve published with big houses such as Random House and American Girl, and I’ve also published through my own Konjur Road Press. Many traditionally published authors are now publishing their own out-of-print-books and novels that their agents haven’t placed. As publishing houses become more gun-shy and picky (because of less physical bookstores to sell to!) and authors learn how much they can potentially earn on their own the quality of indie fiction will grow ever higher! There is also a trend toward POD printing—that means print on demand. For instance, if someone orders your POD book through Amazon, or B&N, their publishing arm will print as many paperback copies as are ordered and no more. This has an upside for a beleaguered industry: publishers will no longer have to deal with huge store returns, which lose money for the houses when they must refund that revenue. On the other hand, it means less variety on the physical bookshelves. As more and more readers get comfy with ereading devices, more and more ebooks will sell. In the Catskills, where I go on the weekends, I feel the burn of bookstore closings. There are no more bookstores within 40 or 50 miles! People won’t stop reading, they will always want stories; they will simply buy more ebooks.  

Some related online articles:
1.     A post by indie fantasy author, Lindsay Buroker:
http://www.lindsayburoker.com/tips-and-tricks/successful-indie-authors/ 

2.     A post by Susan Kaye Quinn, indie YA author: http://www.susankayequinn.com/2011/09/taking-road-less-traveled-redux.html

3. Trends in YA? Write to trends or to what I love?

It’s always a gamble to predict specific trends because they change from year to year. And one should never, ever write specifically to the trends. You should write that amazing novel that only you can write! I tell my students to focus on a subject or theme that they are totally inspired by, because maintaining fuel for those entire 250 to 350 pages is something only fierce interest and passion can drive. That said, there do seem to be trends for 2013/14: realistic YA is making a comeback, after a paranormal and fantasy-saturated market. Vamps are trending out, but there will probably always be room for that unique, geeky or charismatic vamp! Historical fantasy is in with novels such as Revolution by Jennifer Donnelly. Magical realism is growing, as is confidence in YA sci-fi like Black Hole Sun by Gill and space opera, such as A. Ryan’s Glow. Horror and unusual blends are growing in popularity as seen in novels like Miss Peregrine’s Home for Peculiar Children by R. Riggs. There is also a trend toward sci-fi romance, as in novels like V. Rossi’s Under the Never Sky. And then, there are the trend-busters whose mind-bending novels start entirely new trends! Will you write one of these?

Nancy Viau

How do I avoid the slush pile?

It's the "kiss of death" to address your submission to Dear Editor, Agent, or To Whom It May Concern. Research a name and target your manuscript to a real person, one who is acquiring work in the genre in which you write. There's a wealth of info to be found on websites such as www.publishersmarketplace.com http://www.publishersmarketplace.com/>  (monthly subscription is about 20 bucks), www.agentquery.com <http://www.agentquery.com/> , www.querytracker.net <http://www.querytracker.net/> , and www.scbwi.org <http://www.scbwi.org/> . Bloggers like Casey McCormick, www.literaryrambles.com <http://www.literaryrambles.com/> , often feature authors and agents, and many editors and agents have blogs and are on Twitter or Facebook. But, instead of relying only on info found on the Internet (where everything's always correct, right? Ha!), find a better, more personal connection by going to conferences and/or getting one-on-one critiques at conferences. Strike up a conversation, exchange business cards, and schmooze your way to success.

What is in a query letter to an agent? How about a cover letter to an editor?

The best way for me to answer this is to give each person copies of letters I wrote to the above people. I'll dissect what I've included and why, and tell the group if it was a successful or not. I feel that the best "takeaway" is something someone can actually take away. : )

What types of picture books are children's book editors looking for?

This is the million dollar question! Who really knows? Many agents and editors say they want a story based on a marketable character. (Ex: FANCY NANCY, LADYBUG GIRL, DON'T LET THE PIGEON DRIVE THE BUS). In additon, they want short over long (less than 800 words), loud over quiet, and non-rhyming over rhyming. They'd also like you to be a celebrity! (*Smirk*) That being said, there are plenty of recently acquired books that break all these rules. (Ex: LOOK WHAT I CAN DO! and STORM SONG, my two picture books due out this spring. They are not character-based, they're considerably quiet, and they rhyme. And yes, I'm still shocked that they sold.)

Alison DeLuca

 1. What are the challenges of being an Indie author of children's books?

The main one, and it seems to be continually lessening, is the question of access. Do children and young adults have access to platforms on which to read ebooks? As the ereader market widens, this becomes less and less of a concern. Still, I do think that Indie authors of YA and children's books should explore the POD (print on demand) market. There are several different sources for this: Createspace is the most obvious, and Lulu is a cheap alternative. LightningSource is perhaps the best-regarded within the traditional industry, which is important to remember if an author wants to get books stocked in local bookstores.

For anyone considering POD, my advice is to do plenty of research. Print is very difficult. Consider hiring a professional format person and cover artist. A pro will remember issues like having headers, chapters that begin on the right side of the book, inserting blank pages where necessary... it can all be overwhelming for a beginning Indie author. Really, formatting is an art unto itself.

Another challenge, and in a way it is a good thing, is that Indie authors are, to some degree, held to a very high standard. Reviewers will be quick to point out shifts in point of view, tense irregularities, the use of the present progressive... Again, consider hiring a professional copy editor, as well as a structural editor. Don't skimp on the beta readers - try to have two rounds at least. The more feedback, the better.

Before doing any of the above, do your research and find companies and professionals that you can trust. It is here that a writer's group or collective can be invaluable. If you have a personal recommendation, it makes it much easier to contact and trust the editor or artist involved.

2. What are some good sources for Indie children's authors?

All writers, not just Indies, should be completely familiar with the breakdown of genres and metadata in the BISAC system. You can see a list of BISAC headings here, and each will click through to subgenres: http://www.bisg.org/what-we-do-0-136-bisac-subject-headings-list-major-subjects.php

There are many Indie author groups online. I interact with The Indie Exchange on Facebook. That page is nice because they don't allow book promo of any sort, so the conversation sticks with writing and publishing, instead of turning into a stream of spam. Do be aware that there are "rules" for each page, and if someone does post promos on  a non-promo site for example, the mods will delete it and contact you.

As in all things, be pleasant and professional when interacting within a group. At the same time: BE ON YOUR GUARD. There are many, many wolves out there. Do not give out personal contact info or enter into a contract without spending a lot of time on background research.

3. Once my children's book is up, how do I get sales?

Ah. Now we enter the wonderful world of marketing. Be aware that writing the book was the easy part. And even when it is formatted and edited, there is a lot of work ahead for Indie authors.

The beginning author may find herself excitedly throwing her info and promos on every available type of social media. It's good to have a presence, but there are some things to keep in mind:

A steady stream of spam on Facebook, Twitter, or any type of social media is boring and off-putting. INstead of tweeting buy links over and over, how about being creative? For example, if your book is about music, you could schedule a Twitterchat about favorite songs or lyrics.

My mentor in all things marketing-related is Kristen Lambe. She runs a wonderful writer's blog here: http://warriorwriters.wordpress.com/ Not only does she offer guides to the tangled world of social media, she also gives what amount to in-depth treatises on plot development, story arcs, and characterization.
 

Beth Kephart

What is the most surprising—or affirming—aspect of the YA writing community?

Although I’ve taught teens for years, I never planned to write books that were specifically set aside for that age group.  It seemed, to me, like an entirely different language, a world that I would never effectively penetrate.  Now with my eighth and ninth YA novels set for release, I have learned important things about the generosity of the YA writing community, the fervor of librarians and teachers, and the wide open heart of teen readers. Power—sometimes chaotic, sometimes strange, but nearly always mesmerizing—abides in the YA community.  And that is why, I think, adults increasingly lean in our direction.  That is also why so many teen books increasingly refuse to stay within set boundaries.  We writers of teen books want everyone to share in the magic.

Is there room for the quiet YA book?

I wasn’t sure there would be one, when I first started writing.  In fact, my kind of book was a bit of an experiment for Laura Geringer, my first YA editor, then at HarperCollins.  What would happen, she wondered, to teen books that were deliberately focused on emotion and mood, setting and  ideas, language and light, in the age of Twilight?  Would they find an audience? The good news is that there is an audience.  Not a rip-roaring, I’m-going-to-be-rich-and-famous audience.  But enough of an audience to enable me to keep writing my kind of book, to keep finding my kind of teen (and adult) reader. And for that I am hugely grateful.

What is the hottest trend in YA fiction?

I have been saying for a while now that we are at long last shedding categories with YA fiction.  We are celebrating individuals who write books that break rules and boundaries.  The Book Thief freed us, in that way. Writers like Patricia McCormick and A.S. King continue to remind us how powerful the unexpected is. And of course I still believe, as I wrote last year, that illustrated YA books, along with well-written, engaging historical novels, will find firmer marketing footholds.

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Push to Publish: The 2012 Philadelphia Stories Conference

A week ago today I was sitting in this Florentine bookshop (of the Anglo-American variety) interviewing the owners for a forthcoming profile in Publishing Perspectives.  Our conversation canvassed many topics. We spoke, in part, about what qualities turn books into the kind book sellers can believe in.

At the annual Philadelphia Stories Push to Publish conference—happening tomorrow, October 13, 2012, Rosemont College, Rosemont, PA—writers, agents, editors, publicists, and readers will be having similarly intense conversations about the making, publishing, and promoting of books.  I'll be moderating the "Writing for Children and Young Adults" panel at 2:30, hosting the well-loved Nancy Viau, Catherine Stine, and Alison DeLuca throughout the hour-long conversation.  We'll be talking trends (and their antitheses), traditional publishing, e-publishing, and self publishing, slush-pile avoidance tactics, the art of the query letter, and craft, too.  We'll definitely talk a little about craft because, well, I can't help it.

We're hoping you'll join us. 

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My thoughts on social media and etc. at Philadelphia Stories

Michelle Wittle invited me to share my thoughts about publishing, social media, and cake (well, I threw in the cake part) for her always-informational Philadelphia Stories blog.  I have the great privilege of joining Michelle and others at the annual Philadelphia Stories Push to Publish conference, being held on October 13th at Rosemont College, and I was glad for this excuse to talk to Ms. Wittle again.

Michelle, you want a hug?  You'll get one.

For the whole interview, go here.  A first question answered, below.

Wittle: What do you find are the most helpful tools for a writer in YA to market his or her book? Should they have a blog? A twitter account? Maybe reach out to the local libraries and host a writing and or reading session?

Kephart: I am afraid that I never really think about tools or strategies.  I think about who I want to be in the world—what kind of community I want to live within.  And so I blog as much to exercise my own brain (made stagnant at times by too much corporate work) as to exchange thoughts with readers and writers who inspire me.  I twitter very rarely, and usually it’s to have some comedic relief or to spread word.  I have a book party each time a book comes out at Radnor Memorial Library with the great hostess Pamela Sedor because she is so kind and because friends come (indeed, we are having a party for Small Damages on September 12 at 7:30 at Pam’s fabulous library, should any readers of this interview like to come; there will be cake!).  Mostly, though, I try to participate in the greater literary community.  I write for The New York Times Book Review, Chicago Tribune, Shelf Awareness, Philadelphia Inquirer, Publishing Perspectives, and elsewhere on the state of books and culture and teens, or on places that I love.  And this, I think, keeps me in the mix more than anything.

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Phliadelphia Stories: Push to Publish Conference 2012/be there?

Last March I had the great fun of organizing Young Writers Take the Park with The Spiral Bookcase—an event that provided young area writers with the chance to be celebrated, to be heard, to be published, and to participate in a workshop that Elizabeth Mosier and I conducted.  These young writers also spent time talking with my writer friends A.S. King, April Lindner, and Susan Campbell Bartoletti (as well as Elizabeth, of course).  It was a great day made even greater by the presence of Christine Weiser, who stands, slim but steadfast, at the whirligig center of Philadelphia's writing world.  It was Christine who offered these young writers a chance to be published in her beautiful magazine, Philadelphia Stories, Jr.  It was Christine who produced this video of the day.

Among the many other things that Miss Christine does is produce the annual Push to Publish Conference, which is held at Rosemont College each fall.  One year I was honored by an invitation to serve as the keynote speaker (and accepted, of course).  This year—October 13, 9 AM to 5 PM—I'll be joining the YA panel.  Literally dozens of remarkable agents, editors, and writers will be offering advice and telling war stories, even looking over manuscripts, and I never hear anything but extremely good things from the many who attend this conference each year.  Who doesn't want a chance to meet with editors and agents?  Who isn't beguiled by my friends Kelly Simmons and Kathye Fetsko Petrie?  Who doesn't want to hear what the keynoter, Kevin McIlvoy, has to say?  Who isn't keen on collecting some shiny wisdom pearls from Gregory Frost, Lise Funderburg, Don Lafferty, Jon McGoran, Catherine Stine, Dennis Tafoya, and Nancy Viau?

I see your eyes lighting up.  I can feel you thinking.  I hope to see you there.

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Character or Plot? Part 2 of the YA Roundtable with Elizabeth Mosier, Siobhan Vivian, and Melissa Walker

Part 2 of the Philadelphia Stories YA Roundtable continues here, as Elizabeth Mosier, Siobhan Vivian, Melissa Walker, and I talk about character, plot, and the advice we give to other writers. Our great thanks to Michelle Wittle!

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Talking YA With Elizabeth Mosier, Siobhan Vivian, and Melissa Walker (at Philadelphia Stories)

What a thrill to be joined by my friends Elizabeth Mosier, Siobhan Vivian, and Melissa Walker in a two-part conversation about favorite young adult books, writing influences, and process.  A big thanks to Michelle Wittle who pulled this all together for Philadelphia Stories.

Please visit this link to 'hear' us talk (Part 1).

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Young Writers Take the Park...In Pictures (thanks to Christine Weiser)

With my camera slipped into oblivion (at least for the time being), I could not do one of my favorite things yesterday, which is to document the day being lived.

You can imagine my joy, then, when the ever-delightful Christine Weiser sent along the link to her slide show of the Pretzel Park portion of Young Writers Take the Park.  Part of yesterday's great happiness lay in listening to the fabulous musicians (including Melrose Q) who joined in the festivities.  All of that was recorded here, by Christine, who creates and runs Philadelphia Stories.

Rain was hovering.  The wind blew.  The sky was a mean Brillo pad.  The intrepid did not care.  Thank you, Christine, for the gift of this show.  Thank you, Melrose Q, for the music.  (Yes, I was the one who was dancing.)

And thank you, teen workshoppers (and teachers, families, friends, great authors, fabulous indie The Spiral Bookcase).  The work Elizabeth Mosier and I bore witness to yesterday was so full of heart and soul and goodness.

Case in point, this poem by Davis O'Leary.  Davis, who goes to T/E Middle School, was one of our winners, and he set the tone for the afternoon with this piece, which he crafted in about three minutes flat:

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Community

Sense of one is a part of more

Feeling of interests in others’ worth

Walking on the same path, whether exciting or bore

Keeping all the secrets of our mind we swore.

Monotonous people, even them we hold close,

Being a part of something bigger is what we love most.

In this group we all feel like the host

So, to the sense of togetherness, I toast.

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Anticipating Teen Day in Manayunk with Four Extraordinary Writer Friends

Many months ago, I received an invitation to read from You Are My Only at The Spiral Bookcase, a new independent bookstore in Manayunk, PA. I was, of course, keen to meet the store's very dear owner, Ann.  And I was thrilled to have a chance to support a new independent (how many new independent bookstores do you know?)  But how much more fun would be had, I thought, if I could be joined in the event by some of the best young adult writers around.

And so Ann and I talked.  And so one thing led to another.  And so it is with a great sense of anticipation and pleasure that I am sharing news of the inaugural Young Writers Take the Park, in Manayunk, to be held during the afternoon of March 24th.  There will be writing workshops for teen authors.  There will be a writing contest with winning entries (judged by Elizabeth Mosier and yours truly) appearing in the extraordinary teen-lit magazine Philadelphia Stories, Jr. and on The Spiral Bookcase web; I'll also be excerpting winning work here.  There will be marching bands and media coverage and appearances by some very special souls.

I encourage teachers, parents, and young writers in the Philadelphia area to find out more about the writing contest, workshop, and meet-and-greet by contacting Ann at The Spiral Bookcase.  I encourage the rest of you to consider spending time with some truly fine writers along the canal.

Here we all are.  There we all will be.

Susan Campbell Bartoletti is best known for her nonfiction books, including the Newbery Honor-winning Hitler Youth: Growing Up in Hitler's Shadow (Scholastic) and the YALSA Excellence in Nonfiction Honor-winning They Called Themselves the K.K.K.: The Birth of An American Terrorist Group (Houghton Mifflin). Her most recent titles include the novel The Boy Who Dared (Scholastic) and a picture book Naamah and the Ark at Night (Candlewick 2011), illustrated by the amazing Holly Meade. www.scbartoletti.com <http://www.scbartoletti.com>  <http://www.scbartoletti.com>

Beth Kephart is the National Book Award-nominated author of thirteen books, including the teen novels Undercover, House of Dance, Nothing but Ghosts, The Heart Is Not a Size, Dangerous Neighbors, and You Are My Only; Small Damages is due out from Philomel in July.   Beth, who is an adjunct faculty member of the University of Pennsylvania, blogs at http://beth-kephart.blogspot.com/.

A.S. King is the author of the highly acclaimed Everybody Sees the Ants, a YALSA 2012 Top Ten Fiction for Young Adults book, the 2011 Michael L. Printz Honor book Please Ignore Vera Dietz, ALA Best Book for Young Adults The Dust of 100 Dogs, and the forthcoming Ask the Passengers. Since returning from Ireland where she spent over a decade living off the land, teaching adult literacy, and writing novels, King now lives deep in the Pennsylvania woods with her husband and children. Lean more at www.as-king.com <http://www.as-king.com>  <http://www.as-king.com> .

April Lindner is the author of Jane, the acclaimed contemporary retelling of the classic novel Jane Eyre and the author of several poetry collections. She is a professor of English at Saint Joseph’s University.

Elizabeth Mosier's work for young adults includes My Life as a Girl (Random House) and My First Love (Delacorte, under the pseudonym Callie West), as well as numerous short stories in Seventeen and Sassy. She has recently completed a third YA novel, Ghost Signs.

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Pushing to Publish

I was 28 and pregnant when I happened upon Natalie Kusz’s Road Song in the Princeton University Bookstore. It was the sort of story that I, then an avid reader of traditional history and biography, had not read before—a life story that read like a novel that left me wanting to know so much more. I’d been writing poems up to that point in my life. I hadn’t done much in the way of publishing. I’d studied the history of science at the University of Pennsylvania and never taken a single writing workshop. Road Song left me wrecked by something urgent. I wanted to write like Kusz had written—honestly, poetically, of a life. I wanted to discover, in the personal, universal truths.

I didn’t see myself writing a book, of course. I thought of transitioning from the poem to the essay. I bought anthologies, read widely, taught myself about this genre. I thought about what had not been done quite yet.

The first piece I produced was perhaps 1,000 words and had a lost necklace at its center. When I thought about publishing it, I went straight back to Kusz, to the front matter in her book, where she acknowledged magazines that had accepted her excerpts. One of those magazines was called Iowa Woman, and I began at once to hunt it down. Finding i at last, I sent my essay that way. And then I waited, as writers will, for months.

This was back in the old day of mailboxes and stamps. I checked my own eagerly each day. Finally, indeed, an Iowa Woman letter showed up. It was long. It encouraged. It also critiqued. It was the first literary critique I’d ever received. It asked that I reconsider some passages and asked, too, if I’d consider submitting again.

I reconsidered, and I considered. “The Pearl Necklace” was my first published essay.....

— from my keynote talk yesterday to the inspired and inspiring crowd at the Philadephia Stories' Push to Publish conference. Thank you, Christine and Carla, for the opportunity.

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Talking Forward

It's a funny time for me—taking care of all variety of client work while preparing for two literary talks. The first is tomorrow, the fall gathering at Bryn Mawr Presbyterian Church, and I've decided to reflect out loud on something I've sometimes alluded to here—the role that truth plays in the fiction I write, and the ways in which fiction can lead one back around to the truth. I'm going to read from Nothing but Ghosts in the end—a scene that couples up and crumbles together a trip I once took to Cascais, an utterly made-up librarian (except that she has a best friend's name), and my adoration for the moon. "The moon is gigantic," the chapter begins, "a big white throb in a blue-black sky."

On Saturday I'm keynoting at the Push to Publish conference (for Philadelphia Stories at Rosemont College), and so I'll be speaking there of the road I've taken through the various channels of publishing. I started small—literary magazines. I bumped up against enormous resistance ("your books are not commercial"). I've received advances for some books, no advances for others, some have surprised their publishers (in good ways) and some have disappointed. I have a new book that is circulating at this moment. Its fate is not secure; I still have my heart up high in my throat and likely will be living like this for a long time. Publishing is hard work, emotional work, bruising work. I'll be talking about all of that, too.

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Pushing to Publish

A posting here to share with you this URL, which will connect any of you who are Philly centric to the Push to Publish program, sponsored by Philadelphia Stories. Some of you might already know about this dedicated and graceful organization—writers and editors who care about opening the world of writing to others, and who publish a gorgeous magazine. Last year's event was, I've heard, a terrific success.

I'll be keynoting that day, but the whole day looks rich and worthwhile.

http://www.philadelphiastories.org/marketing/pushtopublish.php

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